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The Natural Eucalyptus Mattress
After dabbling in bedding for four years, S&G released a mattress in 2022. I helped launch it with ad, email, video, and website copy.
For the launch video, I was inspired by luxury car commercials.
These videos focused on a particular benefit of the mattress, namely the sustainability, the temperature-regulation, and the hybrid design.
I also wrote emails, social posts, and ads to promote the Eucalyptus Mattress.
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