Blog Blog Blog

As the head writer and, therefore, voice of the brand, my job is to understand a company's products, services, and benefits better than anyone so that I can communicate them in simple, layperson's terms. Blogs are a great way to do a deep dive on any number of interesting topics.

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What's in the bot?

This blog post for National Robotics Week explained in layperson's terms the purpose of each of Sphero's robot components.

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To Teachers, From Sphero

This blog was written for Teacher Appreciation Week. My goal here was to communicate Sphero's genuine affection for educators worldwide.

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Sphero Robotics Mission

On this episode of Blog, I was asked to introduce and generate hype for our first-ever robotics mission.

Why you should be using a top sheet

This blog was written for Sheets & Giggles right around the time the top sheet debate lit up social media.

Earth day is every day at S&G

I wrote this as part of our Earth Day campaign. As the title implies, the goal was to emphasize our year-round work on sustainability and corporate responsibility.

S&G: Good for what ails you

This blog post used actual customer reviews to target a lot of keywords, including Best Sheets for Fibromyalgia, Neuropathy, Excessive Sweating, Skin Conditions, & Other Ailments

Hypoallergenic doesn't mean what you think it means

This one made a controversial claim, but I backed it up with facts and science.